Museum Archive: Vintage Fred Arbogast Seein's Believin' yellow leopard frog (1970s), 1/2oz yellow leopard frog fishing lure #18317

A vibrant yellow leopard frog finish defines this 1/2 oz (14 g) surface plug from the 1970s. Measuring 2 3/4" (7 cm), the lure is part of the 'Seein's Believin' series, easily recognized by the stylized eye graphics that include a small smiling face inside the socket. This specific Fred Arbogast specimen, product code 18317, features the traditional double-lobed metal lip mounted to the front for surface-level presentation. The hardware setup includes two treble hooks located at the belly and tail, and the overall condition is rated 4/5, showing a very clean and well-preserved surface. Made in the USA, the construction highlights a period in Arbogast's history where these graphic-heavy patterns became popular among bass anglers. The metal lip is securely fastened with screws, and the yellow and black spotting remains crisp across the top and sides of the body.