Museum Archive: Vintage Norman DD22, 1oz fishing lure #19569

Weighing in at a substantial 1oz (25g), this deep-diving specialist features a classic silver-to-grey gradient finish paired with a distinctive red throat accent. Originally introduced in 1987, the Norman DD22 with product code 19569 remains a benchmark for ledge fishing, molded from butyrate to produce a characteristic dull thud resonance that helps fish locate the lure in deep water. Measuring 3 1/4" (8 cm) in length, the body features a pale cream belly, a sharp black lateral dot, and a yellow-rimmed eye. The large, clear diving lip allows it to reach depths of 14-18 ft (4.2-5.5 m) on a standard cast, while trolling can push its range down to 21 ft (6.5 m). This specimen arrives in 5/5 condition, showcasing clean hardware and a well-preserved finish from its original USA production.