Mister Twister — Soft Plastic Innovations and Curly Tails
The origins of Mister Twister date back to the early 1970s in Louisiana. Founded in 1973, the company was built on a significant technical development in the world of soft baits. Glenn Carver, along with a partner, designed the "curly tail" soft plastic lure, a concept that introduced a new type of action to the water and influenced subsequent lure designs across the industry.
The company's history is closely tied to its evolution from an independent innovator to part of a larger tackle group. In 1982, Sheldons', Inc., the manufacturer of Mepps spinners, purchased Mister Twister. This acquisition integrated the Louisiana-based brand into the Sheldon's Inc. portfolio in the United States, where it remains an active component of their manufacturing operations.
The production range of Mister Twister has included several categories of tackle over the decades. While primarily known for silicone and soft plastic lures, the catalog has, at various times, featured items such as spinners and wobblers. Today, the brand continues to focus on silicone lures, maintaining the legacy of the original curly tail design within the modern market.
