Mustad

Ever since Mustad was founded on the outskirts of the Norwegian town of Gjøvik back in 1832, we have worked hard to maintain the pioneering spirit that gave us that early edge. Thanks to the passion and inventiveness of our employees and fishing friends across the globe, that spirit has never been easier to keep strong. 
During the mid-1800’s recession, Mathias Topp had an idea. After having produced nails and wire for twenty years, the Mustad factory near Gjøvik would start manufacturing fishing hooks, and they were going to do it better than anyone else.

Topp began drawing a machine where steel wire went in on one side and high quality hooks came out the other. In 1877, “The Hook Maker” was ready. To avoid having their innovation imitated by competitors, Mustad came up with advanced ways to encrypt the blueprints and keep the location of the machine secret to the public.