Corporate Info

The Golden Age of Tackle

Classic American fishing lures carry a weight that goes beyond simple metal and paint. They represent a golden era of manufacturing when tackle was built to last generations. There is something deeply satisfying about casting a spoon stamped "Detroit" or "Akron"—knowing it has led catch leaderboards for decades and still outfishes modern, mass-produced copies.

We are a team of passionate collectors who have been rescuing these treasures since 2009. What started as a personal hobby—hunting down rare lures for our own boxes—grew into a mission to preserve this heritage. We ensure these legends find their way back to the water or into worthy collections across the States.

Our Approach: What You See Is What You Get

We strive to showcase each item as honestly as possible. We photograph every single lure individually. The photo you see on the product page is the exact lure you will receive. This allows you to inspect its character, color, and condition in detail.

Understanding Condition

Our inventory is diverse. We have lures that have seen battles—carrying the marks of their history—and we have "New Old Stock". These are lures that have sat in factory packaging for decades; they have never touched the water, though the packaging may show signs of aging from years of storage.

Performance Over Appearance

Some lures may not look "shelf-perfect"—they might have scratches, chips, or tarnish. Seasoned anglers know this doesn't affect effectiveness. In fact, it's often an opportunity to get a legendary lure at a better price. Does a fish care about a scratch? Not when the lure mesmerizes it with that signature vintage action that modern copies just can't replicate.

A Living Museum

Our assortment includes thousands of lures, from reliable workhorses to true rarities like the Seneca Little Cleo with the "Hula Girl" stamp. We replenish stock almost daily, so don't miss your chance to own a piece of history.

Bonuses

Check our "Daily Deals" section for special promotions valid until midnight. Also, registered customers earn loyalty points for every purchase, which can be used for discounts on future orders.

American lures have a way of making you fall in love with them. Once you try them, you will remain a fan forever.