Al Koufman founded Al's Goldfish Lure Company in 1952 in East Providence, Rhode Island. The company's origins trace back to the period following Koufman's return from World War II. Since its inception, the firm has remained a family-owned enterprise, with the Koufman family continuing to oversee operations.
The Goldfish spoon is the central model within the manufacturer's history. Introduced in 1952, this lure features a slender, elongated form with a specific S-shaped profile. This geometry is designed to generate an erratic wobbling action when used for casting or trolling. While frequently associated with trout and salmon fishing in North America, the spoon is also used for targeting pike and perch. In 2006, Field and Stream magazine included the Goldfish in its list of the 50 greatest lures of all time.
The company's selection of lures has included various models developed over several decades. Among the items produced are the Skeeter and the Forty Niner spoons. The Goldfish itself has been manufactured in multiple sizes and color variations, though the original 1952 construction remains the standard for the brand. These lures have been utilized by anglers across both the United States and Europe.