Museum Archive: Vintage Kmart Kresge popper, 1/3oz red/white fishing lure #21607

Finished in a high-contrast red and white color scheme, this vintage surface plug captures a unique piece of American fishing history. Weighing 1/3 oz (9 g) and measuring 2 3/4" (7 cm) in length, the Kresge popper was manufactured by Kmart specifically for targeting perch and pike. The body features a deeply cupped face on the red front section, designed to interact with the water's surface during a standard casting retrieve. Built in the USA, this specimen carries product code 21607 and retains its original hardware, including two well-preserved treble hooks. At a condition rating of 5/5, the finish is remarkably crisp, showing a sharp transition between the white tail and red head. The eyelet is securely seated within the mouth of the lure, characteristic of topwater poppers of this era.