6th Sense

6th Sense Fishing was founded in  2008 in Texas, USA, by Alex Rudd. The company was born from a desire to bridge the gap between expensive, custom-painted lures and mass-produced tackle. 6th Sense focused on leveraging modern manufacturing techniques to bring custom-level detail, action, and finish quality to production lures at a competitive price point.

The brand's rapid growth has been driven primarily by strong online engagement and direct marketing, making it a favorite among serious, tech-savvy bass anglers.

The Lure Philosophy: Detail, Action, and Color

The core philosophy of 6th Sense centers on three key pillars:

• Design and Action: The company invests heavily in lure engineering, ensuring that their hard baits (crankbaits, jerkbaits) have precisely tuned actions and consistent performance right out of the box.
  
• Custom Finish: 6th Sense is famous for its unique and detailed color patterns. Their paint schemes often rival those found on high-end custom baits, featuring realistic scales, 3D eyes, and complex color layering designed to imitate specific forage species accurately.
  
• Complete System: The product line extends beyond hard baits to specialized soft plastics (known for their distinct shapes and high scent infusion), hooks, terminal tackle, and popular apparel.
  

Core Product Lines

• Hard Baits: The Crush series of crankbaits (diving plugs) and the Provoke series of jerkbaits are particularly popular, known for their ability to run true and trigger reaction strikes.
  
• Soft Plastics: Their Divine and Magnum soft plastics are favorites for jig trailers and creature presentations, praised for their unique action and durability.