Al Wilson

Al Wilson: The Legacy of the California Spoon

The History

The story of Al Wilson began in San Francisco, California. The company was founded by Almeron (Al) Wilson, a skilled craftsman and avid fisherman who revolutionized lure design in the late 1800s and early 1900s.

Key Dates and Patents

• 1890s: Al Wilson begins handcrafted production of trolling spoons.

• 1914: A pivotal year for the brand. Al Wilson filed for his most famous patent on August 3, 1914.

• 1915: The patent for his unique spoon design was officially granted on September 21, 1915 (U.S. Patent No. 1,154,277).

Signature Products

The brand became world-famous for the "Al Wilson Trolling Spoon." These lures were distinctive for their high-quality brass and silver plating, designed specifically to mimic the erratic movement of baitfish. They were particularly dominant in the Pacific Coast salmon and striped bass fisheries.

Brand Evolution

After Al Wilson’s passing, the company was managed by his family (notably his daughter, Hazel Wilson) before eventually being sold. The rights to the "Al Wilson" name and designs passed through several hands, including the West Coast Tackle Company.