Museum Archive: Bill Norman Jointed, 3/4oz Green / Mirror fishing lure #13463

Green and mirror finishes define the visual appeal of this 3/4oz (21g) jointed jerk bait, creating a highly reflective surface designed for maximum flash. Measuring 5" (13cm), the lure is identified by product code 13463 and remains unused in its original vintage packaging. The two-piece plastic body construction is engineered for depths ranging from 3ft to 6ft (0.9-1.8 m), making it a versatile choice for both casting and trolling setups. This American-made specimen features a clear diving lip and original silver-tone treble hooks, consistent with the quality Bill Norman lures were known for during this era. Anglers typically employ a steady retrieve or a stop-and-go technique to work the lure through the water column. The cardboard backing reflects the 'Made with pride in the U.S.A.' heritage and designates this as the Jointed Jerk Bait 3000 series, complete with the original store labeling and intact plastic bubble.