Museum Archive: Vintage Other Bite Lite Viper Lipless (with flashing LED), 3/5oz fishing lure #10954

Weighing in at a substantial 3/5 oz (17 g), this lipless sinking bait showcases an interesting blend of traditional lure design and early electronic integration from the USA. The Bite Lite Viper Lipless, identified by product code 10954, utilizes a transparent plastic chassis to house its signature internal LED system, which is designed to flash once the lure is submerged. Measuring 3 1/4" (8 cm) in length, the body features a warm brown and orange gradient finish with a detailed scale pattern printed along the dorsal area. You will find the "BITE LIGHT" branding stamped clearly on the lower side of the transparent belly. This specimen is in 5/5 condition, maintaining a clean finish and bright hardware. It is equipped with two sharp treble hooks attached via sturdy split rings, ready for a sinking presentation throughout the water column.