Booyah

Booyah Bait Co. is an American brand specializing in the manufacture of lures for large predatory fish, particularly Black Bass. The company is known for its attention to detail, high-quality components, and innovative designs.

Booyah was established as a brand targeting the next generation of anglers and quickly became well-known in the bass fishing community.

The brand focuses on lures that generate a lot of flash, vibration, and noise to maximize predator attraction.

Key Products:

Booyah Blade (Spinnerbait): Among the world's most popular spinnerbaits. They are known for their unique head design (Hard Head), high-quality blades, and vibrant silicone skirts.

Booyah Pond Magic: A line of downsized spinnerbaits designed for fishing in smaller bodies of water (ponds and small rivers).

Booyah Pad Crasher: An extremely popular hollow-body frog lure for topwater fishing in heavy cover (weedless fishing).

Booyah Flex II: Innovative jigs and spinnerbaits featuring a flexible design for enhanced durability.

 Booyah Bait Co. is part of the large corporation Pradco Outdoor Brands (which also owns brands like Bandit, Rebel, Heddon, and Yum). This allows Booyah to utilize advanced technology and benefit from extensive distribution.

The brand actively promotes an aggressive fishing style, where the lure must be bright, loud, and provoke a definitive strike from the predator.