Brad’s Killer

Brad's Killer Fishing Gear 

Origin: Richland, Washington, USA

The company focuses on developing innovative lures and terminal tackle designed for catching Salmon, Steelhead, and large Trout, primarily in the rivers and cold waters of the Pacific Northwest.

Lure: Brad's Wee Wiggler

While Brad's has produced many items, its most iconic lineage is associated with a classic lure that it adapted and popularized:

Brad's Wee Wiggler: This crankbait is famous for its erratic, unstable action (hunting or erratic action), which perfectly imitates a wounded or struggling baitfish.

Brad's Killer Fish: Another innovative lure is a hollow plastic "plug" designed to be filled with scent (attractant) and used for trolling.

Brad's philosophy is centered on creating lures with unique actions that trigger an aggressive reaction in predators, especially salmonoids. Their products are highly regarded by professional competitive anglers.