Canadian Wiggler

The Canadian Wiggler – The Great Lakes Trolling Standard 
 Born in the North, Proven on the Lakes

The Canadian Wiggler lure is one of those timeless classics that define Canadian and Great Lakes fishing heritage. The story begins with its inventor, Fred G. Keeling, in the mid-20th century. Keeling, a resident of Sudbury, Ontario, and a passionate angler, sought to design a trolling spoon that could generate a wide, erratic, yet highly effective swimming action that big, cold-water fish couldn't resist.

His creation, the Canadian Wiggler, was a huge commercial success and became the de facto standard for trolling, especially for aggressive species like Lake Trout, Salmon, Walleye, and Northern Pike. Its unique profile and heavy construction allowed it to reach impressive depths without the aid of heavy external weights, though it is often fished with downriggers or diving planers for maximum effect.

For many years, the Canadian Wiggler was produced under the company name The Canadian Wiggler Lure Co. Ltd. Over time, due to the lure’s success and classic design, the brand eventually became part of the broader North American tackle industry landscape. Today, the legacy of this iconic spoon is maintained under the ownership of the Worden's Lures brand (which is part of the Yakima Bait Company family), ensuring the original design integrity and deadly action remain unchanged for a new generation of anglers.

The Canadian Wiggler is instantly recognizable and perfectly suited for the dark, deep waters where trophy fish lurk.

The Signature Action: As its name suggests, this spoon boasts an incredibly wide, wild, and erratic "wiggle". This aggressive side-to-side action flashes maximum light, mimicking a wounded or fleeing baitfish—a visual and vibrational distress signal that cold-water predators cannot ignore.

Thanks to its unique bend and sturdy metal construction, the Canadian Wiggler is built to dig deep. It remains stable at high trolling speeds, making it an essential tool for covering large areas quickly and effectively in deep lakes and rivers.