Museum Archive: Vintage Cotton Cordell Big O, 1/2oz Shad fishing lure #23858

Stamped clearly on the side, the 'CORDELL' branding identifies this piece as a genuine Cotton Cordell Big O, product code 23858. Weighing in at 1/2 oz (14 g) and measuring 2 3/4" (7 cm), this lure is a classic choice for anglers targeting pike, perch, or asp. The Shad color pattern presents a vibrant yellow body paired with a dark grey back, complete with the iconic black side spot and a distinct red gill slash behind the yellow eyes. Built as a floating, rattling crankbait, this USA-made specimen is engineered to dive to depths of 2-4 ft (0.6 – 1.2 m). It serves well in both casting and trolling applications. With a condition rating of 5/5, the lure shows a clean finish and well-preserved original hardware across its square-lipped profile.