Museum Archive: Vintage Cotton Cordell C.C. Shad 07, 1/3oz fishing lure #13546

Shaded in a classic purple-over-silver scale pattern, this Cotton Cordell C.C. Shad 07 stands out with its distinct black gill spot and realistic shad profile. Weighing 1/3 oz (9 g) and measuring 2 3/4" (7 cm), the lure is equipped with a long, clear diving bill designed to reach depths of 6-8 ft (1.8-2.4 m) when casting, or up to 20 ft (6 m) while trolling. Identified by Product Code 13546, this USA-made specimen features a rattling internal chamber to provide acoustic attraction for perch and walleye. The original silver-tone treble hooks and split rings are in excellent condition, showing no signs of use. A 5/5 rating reflects the well-preserved paint job, including the subtle red gill accents and the bright white eyes with crisp black pupils. This floating model is constructed with a durable plastic body, typical of the reliable engineering found in the Cotton Cordell lineup. The transition from the dark purple spine to the shimmering grey flanks provides a naturalistic contrast that remains a favorite among deep-diving crankbait collectors.