Museum Archive: Cotton Cordell C.C. Shad, 1/8oz Shad fishing lure #9742

Designed with a clear, elongated diving lip, this specimen reaches depths of 6 ft (1.8 m) when cast and can descend to 13 ft (4.0 m) on a troll. Dressed in the classic Shad pattern, the 1 3/4" (4.5 cm) body features a textured scale finish along the sides, accented by a subtle red strike point near the throat area. This floating lure, identified by product code 9742, weighs 1/8 oz (4 g) and is a purpose-built tool for targeting species like perch and walleye. The internal construction includes a noise-generating mechanism to aid in detection in various water conditions. Cotton Cordell's legacy of innovation is visible in the structural details of this C.C. Shad, which comes equipped with two sharp bronze trebles. The lure is unused and presented in its original retail packaging, showing a condition rating of 6. A copyright date of 2012 on the reverse side of the card anchors this particular model to the modern era of the brand’s Arkansas-based heritage.