Museum Archive: Vintage Cotton Cordell Deep Diver, fishing lure #7304

Bright red-orange coloration paired with distinctive black vertical bars defines the visual profile of this Cotton Cordell Deep Diver, identified by product code 7304. Known among many as the Wally Diver, as seen in the red cursive script on the packaging, this floating, ultralight lure is equipped with an internal rattle system. It achieves a casting depth of 5.9–8.2 ft (1.8–2.5 m) and reaches up to 19.7 ft (6 m) when trolled, making it a versatile tool for targeting perch, zander, and pike. The elongated clear diving bill is designed to provide stable tracking into deeper water columns. Original blister packaging protects the lure, which is in unused condition, ensuring the paint and hardware remain factory-original. The package also bears stickers with codes CD841 and 06242, characteristic of vintage retail inventory. High-contrast finishes like this one are specifically intended to remain visible at the maximum depths reached during deep-water trolling sessions.