Vintage Heddon Prowler, 1/3oz Shad fishing lure #23777

Silver scale patterns along the sides define the look of this Shad-colored specimen, providing a realistic contrast against its deep blue back. This Heddon Prowler, marked with Product Code 23777, is a fine example of USA craftsmanship, weighing 1/3oz (10g) with a length of 3 1/2" (9cm). The distinct curved profile is a hallmark of this model, paired with two sturdy silver treble hooks that remain in excellent condition. Rated 5/5, the lure displays a bright finish with very well-preserved detailing on both the scales and the subtle vertical bars. Each hook is secured by durable hardware, ensuring the lure stays as functional as it is collectible.