Museum Archive: Vintage Herter's Japan, 1/4oz silver shad fishing lure #23718

Measuring 2" (5 cm) in length, this compact vintage find from Herter's illustrates the transition to high-quality Japanese manufacturing in mid-century fishing tackle. The 1/4 oz (7 g) plastic body is finished in a silver shad pattern, characterized by a realistic scale texture on the upper half and a bright yellow-toned belly. A defining feature of product code 23718 is the oversized metal bib at the nose, which serves as the primary component for its floating, surface-running performance. Two treble hooks are attached with traditional screw-eye hardware, remaining bright against the silver-blue hues of the finish. Rated at a condition of 4/5, the lure maintains its structural integrity and paint vibrancy, making it a clean example of the Herter's Japan lineup. The red-rimmed eyes provide a sharp focal point against the silver-scaled head section.