Museum Archive: Vintage Herter's popper, 1/3oz silver/blue fishing lure #23313

Silver and blue scale patterns define the aesthetic of this 3" (7.5cm) topwater tool, which tips the scales at 1/3oz (10g). Produced in Japan for Herter's, the lure features a deeply concave mouth with a soft red interior intended for surface casting. The yellow eyes with black pupils provide a high-contrast focal point against the shimmering silver sides. Secured by robust wire loops, the hardware consists of two treble hooks; the rear hook is dressed in a blend of cream-colored feathers and hair bound by red thread. Cataloged under product code 23313, the finish is exceptionally well-preserved, showcasing a clean 5/5 condition rating. A subtle texture is visible beneath the silver paint, mimicking the look of natural baitfish scales across the mid-section and tail.