Museum Archive: Vintage Kmart Kresge #300, 1/4oz fishing lure #19845

Translucent plastic construction defines this Japanese-made classic, revealing the internal structure and giving the body a ghostly, light-catching quality. Known as the Kmart Kresge #300, this specimen represents a period when department stores sourced high-quality tackle for their own shelves. The finish is striking, featuring a vibrant orange head that blends into a soft yellow back, accented by a series of vertical silver-grey ribs along its flanks. Measuring 2 1/4" (6 cm) and weighing 1/4 oz (7 g), the lure is optimized for casting and trolling at depths ranging from 1 ft (0.3 m) to 5 ft (1.5 m). A sturdy, wide metal lip is securely fastened to the nose with two screws, ensuring stability during use. This specific item, identified by Product Code 19845, is in excellent condition, rated 5/5, with its original hardware and paint remarkably well-preserved.