Museum Archive: Vintage Kmart Kresge #304, 3/16oz Yellow fishing lure #11522

Tipping the scales at 3/16 oz (6 g), this Japanese-made surface lure is a classic piece of retail fishing history. Measuring 1 3/4" (4.5 cm) in length, the Kmart Kresge #304, identified by Product Code 11522, features a bright yellow finish accented by silver chevron-shaped markings along its flanks. The head is defined by prominent red oval eyes with black pupils, positioned just behind a large, wide-fronted metal lip. This specific hardware configuration is characteristic of mid-century surface crawlers. Two treble hooks are mounted with silver-tone hardware, one at the belly and another at the tail. This collector's piece is in 5/5 condition, retaining a clean and vibrant appearance across the entire body. The metal bib is securely attached with two screws, reflecting the solid construction typical of Japan-sourced tackle from this era.