Museum Archive: Vintage Kmart Kresge #304, 1/4oz Red / White fishing lure #12015

Japan is the origin of this vintage specimen, which showcases a classic red and white palette beloved by collectors. Measuring 2" (5 cm) and weighing 1/4 oz (7 g), the Kmart Kresge #304 is a dedicated surface lure featuring a prominent metal front blade. This hardware is engineered to generate a rhythmic "flop-flop" sound during retrieval, a specific acoustic profile intended for topwater fishing. The paint on this 12015 model is incredibly well-preserved, reflecting a condition rating of 5/5. Two sets of sharp treble hooks are mounted with robust hardware, ensuring the lure remains functional for those who choose to take it back to the water. The oversized metal lip is fastened with three screws, providing a sturdy point of contact for the line tie. Bright yellow eyes with black pupils give the red-headed section a focused appearance against the clean white body. Designed as a floating lure, it stays high in the water column for maximum visibility.