Museum Archive: Vintage Kmart Kresge #318, 1/4oz Frog fishing lure #11845

Measuring exactly 2 3/4" (7cm) in length with a total weight of 1/4oz (7g), the Kmart Kresge #318 (Product Code: 11845) is a classic example of a Japanese-made floating lure. The Frog color scheme is rendered with dark olive-brown tones and three distinct orange spots, all overlaid on a fine scale-patterned body. Its profile is defined by an oversized, integrated black diving lip, which makes it well-suited for trolling or slow-retrieve techniques in lakes and small rivers. This lure was designed to target a variety of freshwater predators including trout, ide, chub, pike, and zander. Hardware includes three vintage treble hooks, and the overall 5/5 condition reflects a well-preserved piece of tackle with no visible paint loss or rust on the hardware. The integrated lip design is a signature of these Kmart imports from Japan, ensuring stability during the retrieve.