Museum Archive: Vintage Kmart Kresge #318, 1/4oz Silver fishing lure #12047

Silver finishes like the one on this Japanese-made classic were a staple for light-tackle anglers targeting various species in small rivers. Measuring 2 3/4" (7 cm) and weighing in at 1/4 oz (7 g), the Kmart Kresge #318 carries a distinctive curved profile that identifies it as a floating model intended for trolling or a slow retrieve. This particular specimen, identified by product code 12047, showcases the simple yet effective design of mid-century imports. The raw silver body is equipped with two sharp treble hooks, showing very little wear, which earns it a condition rating of 4/5. Originally marketed for species like trout, id, chub, pike, and zander, its construction highlights the era when Kmart sourced durable tackle for North American lakes and streams. The hardware remains bright, and the line tie is positioned to facilitate depth control during steady movement through the water.