Museum Archive: Vintage Kmart Kresge #318, 1/8oz fishing lure #23065

At just 1/8 oz (3.5 g), this lightweight Japanese-made floater is a classic example of the tackle once found on Kmart shelves under the Kresge label. Measuring 2 1/4" (5.5 cm), the curved plastic body features a bright orange finish accented by distinct black spots along the upper sides. Bearing product code 23065, this #318 model was designed for slow retrieve techniques or light trolling in lakes and smaller rivers. The construction includes two belly-mounted treble hooks attached via screw-eye hardware, a standard feature for mid-century imports from Japan. Anglers typically utilized these buoyant lures for targeting species like trout, chub, and pike. This specimen is in 5/5 condition, showing a well-preserved finish and sharp hardware that speaks to its careful storage over the decades. The banana-shaped profile remains a signature look for these vintage Japanese-made imports.