Museum Archive: Vintage Kmart Kresge #318, 1/4oz fishing lure #23244

Bright yellow pigments contrasted with deep red spots along the back and sides instantly identify this Japanese-made export. Measuring 2 3/4" (7 cm) and weighing 1/4 oz (7 g), the Kmart Kresge #318 (Product Code: 23244) is built with a curved, banana-style silhouette. The hardware setup includes three belly and tail treble hooks attached via fixed metal hangers, a common feature for light-tackle casting lures from this period. Its finish is remarkably crisp, showing a well-maintained surface that justifies a 5/5 condition rating. The nose eyelet is positioned for a direct-tie connection, typical of shallow-running designs from the Kresge era of mid-century retail tackle.