Museum Archive: Vintage Kmart Kresge #370, 1/4oz fishing lure #12014

Jointed into two distinct sections, this 2 3/4" (7 cm) bait features a classic green-over-gold finish that highlights the stamped scale pattern along its sides. Coming from the Kresge era of Kmart production under product code 12014, the Kmart Kresge #370 represents an interesting piece of Japanese manufacturing for the American market. A prominent red accent marks the gill area, contrasting with the dark olive back and metallic yellow belly. The hardware setup includes two belly-mounted treble hooks and an additional hook at the tail, all secured by robust metal loops. Its oversized, rectangular metal diving lip is designed to reach depths between 2 ft and 7 ft (0.6 - 2.1 m). Weighing 1/4 oz (7 g), the lure is engineered as a suspender, suitable for both casting and trolling applications. The build quality reflects the high standards of vintage Japanese exports, and this specific specimen is in 5/5 condition, showing very little wear.