Museum Archive: Vintage Kmart Kresge #370, 1/4oz Yellow / Green fishing lure #12464

Measuring 2 3/4" (7 cm) in length, the two-section jointed body of this Kmart Kresge #370 shows off a classic Yellow / Green finish typical of mid-century Japanese-made imports. This suspender-type lure, identified by product code 12464, is designed for a depth range of 2-7 ft (0.6 - 2.1 m), making it a versatile choice for both casting and trolling. A weight of 1/4 oz (7 g) provides the necessary balance for its intended suspension depth. Looking closely at the hardware, the large, stamped metal diving lip is securely fastened with visible screws, supporting two silver-toned treble hooks. The amber-colored eyes and the smooth transition from the bright yellow underside to the olive-green back are well-preserved features. In 4/5 condition, the specimen shows light character from its history while maintaining all original components and paint vibrance. The construction reflects the specific hardware arrangements common to the Kmart tackle line from Japan.