Museum Archive: Vintage L&S Bait Mirro lure L & S Mirrolure 7M12 Floater, 1/3oz fishing lure #21782

Measuring 3 1/2" (9cm), the slender profile of this American-made topwater plug highlights the classic craftsmanship of the L&S Bait Mirro lure company. This 7M12 Floater, cataloged as product code 21782, weighs in at 1/3oz (10g) and features a traditional red head over a gold-scaled body. The belly of the lure is clearly stamped with the model number and "FLOATER" designation, providing a distinct mark of authenticity for the vintage collector. Its hardware consists of three treble hooks mounted with sturdy metal plates, a configuration intended for the rigors of casting or trolling for species like pike, perch, and salmon. The gold finish maintains its reflective qualities and shows light evidence of use, consistent with a 4/5 condition rating. The textured scale pattern and integrated eyes are characteristic of L&S production methods from this era, where the goal was to provide high visibility through contrasting colors in the surface film.