Museum Archive: Vintage L&S Bait Mirro lure L&S Bait Company MirrOlure 52M28, 1/2oz M28 fishing lure #18711

Gold foil sides featuring a distinct internal scale texture paired with a bold red back define the aesthetic of this M28 color pattern specimen. Weighing 1/2 oz (14 g), this sinking twitchbait is a classic example of American craftsmanship from the L&S Bait Company. The body measures 2 3/4" (7 cm) and features the signature reflective foil that MirrOlure is famous for, allowing it to maintain a high-flash profile in the water. Categorized under product code 18711, the lure is equipped with three robust treble hooks and is rated at a 4/5 condition level. The line tie is positioned on the upper nose, designed specifically for the weighted 52M series used when casting or trolling for species like salmon, pike, and trout. A yellowish hue on the belly provides a subtle contrast to the gold-scaled sides and the deep red top finish.