Museum Archive: Vintage Luhr Jensen Luhr jensen Hot Shot 70, 1/16oz Red / White fishing lure #9538

A classic red head and white body scheme gives this Luhr Jensen Hot Shot 70 a striking visual contrast that stands out in any vintage collection. Weighing in at 1/16 oz (1.6 g) and measuring a compact 1" (2.5 cm), this lure is a prime example of the finesse designs used for targeting fish in shallower currents. This specific specimen, identified by product code 9538, features the iconic "Hot-Shot" branding stamped clearly onto the distinctive red diving lip. Built to reach a depth of 3 ft (0.9 m), it utilizes a single belly treble hook assembly connected by a swivel to ensure secure hookups during trolling or casting. This USA-manufactured piece maintains a very high quality, with the condition rated 5/5, showcasing a clean and vibrant finish across the plastic body.