Museum Archive: Vintage Luhr Jensen Luhr jensen Hot Shot 70, 1/16oz White / Red / Golden Glitter fishing lure #9963

Square-cut golden glitter flakes catch the light across the creamy white body of this vintage American-made find. Weighing just 1/16 oz (1.7 g), this Luhr Jensen Hot Shot 70 is a classic example of pre-Rapala craftsmanship identified by product code 9963. At a length of 1" (2.5 cm), the lure features a vibrant red-painted diving face where the "HOT SHOT 7" stamp remains crisp and legible. This specific model is designed to reach a depth of 3 ft (0.9 m), rigged with its original belly treble hook and a factory-attached snap. The finish and hardware are in 5/5 condition, showing no signs of use and preserving the original aesthetic from the Luhr Jensen factory in the USA. The glitter is distributed over the top and sides, contrasting with the solid red chin and white base.