Museum Archive: Vintage L&S Bait Mirro lure MirrOlure 52M 27 Original, 1/2oz M27 fishing lure #10997

A weight of 1/2 oz (14 g) provides this L&S Bait MirrOlure 52M 27 Original the density required for a sinking twitchbait designed to reach deeper water columns. Identified by product code 10997, the lure features the M27 color profile, consisting of a silver-scaled body, a dark back, and a prominent red head section with a dark pupil. At a length of 3 3/4 inches (9.5 cm), the construction relies on three silver-toned treble hooks secured by heavy-duty screw-and-plate hardware typical of mid-century USA manufacturing. The belly is marked with a clear red '52M27' stamp, which remains sharp against the pale underbelly. This specimen is in 4/5 condition, showing very light signs of its age while keeping a smooth, clean finish on the plastic body. Engineered for both casting and trolling, it was originally built to handle aggressive strikes from salmon, pike, and walleye. The line tie is positioned on the top of the head to facilitate its sinking orientation during a retrieve.