Museum Archive: Vintage L&S Bait Mirro lure Mirrolure 7M24, 2/5oz M24 fishing lure #10990

Scale-patterned sides in a rich gold finish define the aesthetic of this L&S Bait Mirrolure 7M24, a classic topwater walker from the USA. Measuring 4 1/4" (11 cm) and weighing in at 2/5 oz (11 g), this specific model features a deep blue-green back that transitions into textured metallic sides, accented by a bright red gill mark near the head. The large, prominent yellow eyes are set just below a top-mounted line tie, a design characteristic typical of the 7M series intended for surface presentation at 0 ft (0 m). Outfitted with three sharp treble hooks, the hardware remains bright and functional. This specimen, assigned product code 10990, displays an excellent state of preservation, earning a condition rating of 5/5. Collectors will appreciate the M24 color pattern, which was a staple for targeting bass, pike, and trout via casting or trolling techniques. Its slender, cigar-shaped profile is engineered to stay high in the water column.