Museum Archive: Vintage Norman, 1/3oz Gray fishing lure #10994

Weighing in at 1/3 oz (10 g), this early Bill Norman creation represents a significant era for American-made diving lures. The 2-inch (5 cm) gray body displays a finely detailed scale pattern paired with the characteristic large pink eyes that collectors instantly recognize. This floating model, bearing product code 10994, is engineered to dive to depths of 8 ft (2.4 m), making it a versatile choice for both casting and trolling setups. Its hardware is remarkably well-preserved, and the 5/5 condition rating highlights how clean the finish remains. The clear, elongated lip is securely integrated into the body, leading down to the original treble hooks that show no signs of age.