Museum Archive: Vintage Norman, 1/4oz Silver fishing lure #9343

Silver-scaled finishes like the one on this 1/4 oz (7 g) Norman plug were staples for targeting perch and pike in clear water. This vintage American-made lure, carrying product code 9343, features a distinctive etched cross-hatch pattern across its 1 3/4" (4.5 cm) body to mimic the reflective flash of small baitfish. Its construction includes a small, clear diving lip designed to reach depths of up to 3.9 ft (1.2 m), making it a specialized tool for shallow-water casting. The head is detailed with a simple red accent at the mouth and a prominent yellow eye with a large black pupil, a signature aesthetic for many early Norman models. Now a discontinued item no longer in production, this specimen is in top-tier condition, rated 5/5, with well-preserved hardware and a clean finish. The belly and tail trebles are secured by stout split rings, and the line tie is positioned squarely on the nose for direct control when working near structure for species like chub.