Museum Archive: Vintage Norman DD 22 UV, 1oz Yellow fishing lure #8099

A striking yellow finish defines this deep-diving specialist, which reveals a vibrant green luminescence when exposed to UV light. Weighing in at 1 oz (25 g), the Norman DD 22 UV is a technical powerhouse designed to reach depths of 15–18 feet (4.5–5.5 m), making it a staple for targeting bass on deep ledges. This American-made specimen, cataloged under product code 8099, measures 3 1/4" (8 cm) and features a noisy internal rattle system to trigger strikes in dark or stained water. The clear, elongated lip is in pristine shape, and the original hardware is securely attached. Rated at a condition of 5/5, the lure is remarkably well-preserved, maintaining its bright factory hue and sharp treble hooks. This specific UV model was a breakthrough for Norman, utilizing a specialized coating to maintain visibility at the very bottom of its diving range where sunlight is scarce.