Museum Archive: Norman DD14, 3/5oz brown fishing lure #19803

Brown scale patterns cover the body of this deep-diving crankbait, providing a realistic silhouette for targeting bass on deep ledges. Produced in the USA, this Norman DD14—identified by product code 19803—reaches depths between 11.8 ft and 13.8 ft (3.6 m – 4.2 m). The lure spans 2 3/4" (7cm) and weighs 3/5oz (17g), featuring a substantial diving bill that facilitates its deep-water reach. This particular specimen is unused, still sealed in the vintage blue Professional Series packaging. Note the blue Gamakatsu branding on the blister, indicating the high-quality hooks used by the manufacturer during this era. Designed as a rattle-equipped model, the lure is built for both casting and trolling techniques. The card back showcases several models from the lineup, highlighting the evolution of Norman’s deep-diving technology.