Museum Archive: Vintage Norman DD14, 3/5oz Shad fishing lure #21265

At a weight of 3/5 oz (16g), the Norman DD14 is a substantial deep-diver designed to reach depths between 12 and 14ft (3.6m - 4.2m). This American-made lure, carrying product code 21265, is finished in a classic Shad pattern featuring a metallic silver-gold back and a subtle orange-tinted belly. Measuring 2 3/4" (7cm), the body is equipped with a distinct black side spot and bright yellow eyes. The large, clear diving lip is built for rapid descent, making it suitable for both casting and trolling setups. Inside the body, a noise-making rattle adds an auditory element for deep-water visibility. The specimen shows signs of its time on the water with visible paint wear and scuffs on the flanks, reflected in its 3/5 condition rating. The original treble hooks and split rings remain attached to the belly and tail hangers.