Museum Archive: Vintage Norman DD22, 1oz silver fishing lure #19689

Weighing in at a substantial 1oz (25g), this deep-diving lure is a true example of American-made fishing history. The body is crafted from butyrate, which gives the lure a characteristic dull thud in the water—a feature many seasoned anglers look for when targeting deep-water fish. This Norman DD22, listed under product code 19689, displays a reflective silver finish paired with a dark grey gradient back and a prominent black dot on the flank. At a length of 3 1/4" (8cm), it carries a large, clear diving lip designed to dig deep, reaching 10 to 18ft (3–5.5m) on a standard cast and potentially hitting 21ft (6.5m) when trolling. The hardware remains sturdy, featuring two sets of dark treble hooks. This piece is in 4/5 condition, maintaining a very clean and bright appearance that showcases the classic Norman design first introduced in 1987.