Possum

Possum Lures is an American lure manufacturer that gained a loyal following among anglers thanks to its high-quality and uniquely designed soft plastic baits, especially worms and lizards.

Founder: George "Possum" Gilbert.

Year Founded: Approximately the 1970s 

Interesting Fact: The "Lizard" lure from Possum Lures became one of the first and most popular baits of its kind in the history of modern bass fishing. They were significantly ahead of their time, popularizing this bait shape for use with the Carolina Rig and Texas Rig setups.

Core Products

The company specializes in soft plastics that feature a high content of salt and attractants:

Possum Lizard: The flagship product and a classic for targeting big bass. This bait is known for its effectiveness during the spring spawning season.

Possum Fat Worm: A thick, soft worm popular for use on classic rigs.

Possum Super Tube: A classic "Tube" style bait that became a standard for catching cold-water bass.