Museum Archive: Vintage Producers Willy's Worm , 1/4oz gold fishing lure #18328

Weighing in at 1/4 oz (8 g), this vintage Producers Willy's Worm features a distinctive black-striped pattern over a brilliant gold-colored body. This 2-inch (5 cm) American-made rarity, identified by product code 18328, is a dedicated deep-water specialist designed to reach significant depths. The defining characteristic is the massive metal diving bill, which includes two shimmering prismatic inserts designed to mimic scale flash in low-light environments. These holographic details remain vibrant, complementing the oversized yellow eyes with their bold black pupils. The hardware consists of two treble hooks, and the original snap remains attached to the pull point on the bill. Maintaining a condition rating of 5/5, the lure's metallic finish is bright and the paint transitions are sharp. The construction of this specific specimen highlights a mid-century approach to diving depth through increased lip surface area.