Museum Archive: Vintage Rapala Rattl'n RAP 07 Valvoline, 3/5oz Blue Valvoline​ fishing lure #23020

Produced in Ireland, the Blue Valvoline livery on the body makes this Rattl'n RAP 07 a significant find for collectors of cross-promotional tackle. This specific model, product code 23020, measures 2 3/4" (7cm) and weighs 3/5oz (16g), carrying the iconic number 6 and NASCAR driver Mark Martin’s signature alongside the Valvoline logo. The lure is equipped with two black nickel treble hooks and is designed for a variable fishing depth depending on retrieval speed. While the lure itself is unused and remains in 5/5 condition, the original clear plastic packaging shows a minor crack along the edge. The combination of its Irish manufacturing origin and the specialized racing branding highlights a unique chapter in Rapala’s historical advertising partnerships. It remains a classic example of the lipless sinking design, intended for targeting a variety of species from perch to pike.