Museum Archive: Rebel Camel Joe Humpy, 1/3oz Camel fishing lure #12894

Clad in a distinct tan finish, this promotional piece features the iconic mascot Joe Camel directly on its 2" (5 cm) profile. Produced by Rebel for Joe's Tackle Shop, the Humpback Humpy (Product Code 12894) weighs in at 1/3 oz (10 g) and represents a unique crossover between tobacco memorabilia and vintage fishing gear. This specimen remains unused in its original blister packaging, warranting a condition rating of 6. The lure is constructed with an internal rattle chamber and a large clear diving lip designed for reaching deeper water columns. On the reverse of the card, text highlights the collaboration between the manufacturer and the cigarette brand, specifically noting the lure's origin with Rebel. The hardware consists of two sharp, bronze-finished treble hooks secured by stainless steel split rings.