Museum Archive: Rebel Camel Joe Humpy, 1/3oz fishing lure #17566

A deep-diving clear lip is integrated into the nose of this 2" (5 cm) crankbait, designed for reaching depth during a retrieve. Bearing the product code 17566, this Rebel Camel Joe Humpy remains in unused condition within its original "Joe's Tackle Shop" themed packaging. The lure carries a weight of 1/3 oz (10 g) and features the detailed graphic of the Joe Camel mascot over a tan and brown base. This promotional release by Rebel includes an internal rattling mechanism and is built with a floating body configuration. The arched humpback profile is fitted with two belly-mounted treble hooks and a line tie positioned on the diving lip. Its dual-branded backing card preserves the historical context of the 1990s Camel Cash rewards program.