Museum Archive: Russelure #1, 3/32oz Gold fishing lure #17015

Gleaming with its original gold finish, this metal lure remains in unused condition. Tipping the scales at a delicate 3/32 oz (2.5 g), it is a lightweight specimen designed for finesse trolling or casting. The banana-shaped metal body measures exactly 1 1/2" (4 cm) and features the "RUSSELURE" stamp clearly visible across the convex side. Produced by the Russelure Mfg. Co., Inc. at their 2514 South Grand Avenue location in Los Angeles, this piece—identified as product code 17015—reflects the mid-century manufacturing quality of a brand founded in 1947. This specific unit is housed in its original clear plastic presentation case, complete with the vintage paper insert showcasing a graphic of a leaping fish and the manufacturer's California contact information. The hardware consists of two sharp treble hooks that remain bright and free of wear. Collectors will appreciate how the gold plating has retained its high-shine luster over the decades.