Shoff's
Shoff Tackle Co.
Clarence Shoff was born in Kent, Washington on April 30, 1894. He died on May 24, 1975. The Shoff Tackle Co. was founded in 1922. In the beginning, the company sold fly tying supplies and artificial flies (standard patterns, bass and trout bugs) tied by several local women. The first national advertisement found for the Shoff Tackle Co. appeared in 1925. As the company grew, most of the production was distributed to the trade though jobbers and large retail outlets, including Sears, Roebuck and Co., Western Auto Supply, Dave Cook Sporting Goods, and Marshall Field and Co., to name a few. Until the mid-1939s, Shoff’s brother-in-law, Ed Madsen, served as plant manager. At this point, Shoff established a second plant, called Wesco Tackle, in Portland, Oregon. Madsen managed the Portland operation until his death in 1959.
Famous Lures: Shoff's Triple Teazer and Shoff’s Mouse.
