Museum Archive: Vintage Strike King Diamond Shad , 1/2oz White / Gray fishing lure #9970

Heavy-bodied at 1/2oz (14g), this mid-70s original Strike King Diamond Shad features a distinctive White and Gray finish heavily infused with gold and blue glitter. The diamond-textured sides, which give the lure its name, are designed to catch light as it sinks through a variable water column. Measuring 3" (7.5cm) in length, this specimen carries the Product Code 9970 and reflects the early craftsmanship from Strike King's USA-based production. The head is accented with bright yellow eyes and a subtle pinkish-red throat patch, which remains vivid on this 5/5 rated lure. Outfitted with dual belly-mounted treble hooks, this sinking rattle-style lure is a versatile choice for casting or trolling when targeting species like pike, zander, or salmon. Its lipless construction places the line tie on the top of the head, a hallmark of the Diamond Shad series intended for use at variable depths. This particular example shows excellent care, with the original hardware and finish well-preserved.